Email Marketing Service

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If you would like to send email campaigns to your mailing list to take advantage of its many benefits but don't know where to begin, try our email design service. 
Call for your free 15-minute consultation. If you choose to move ahead, our design service will provide: 
  • Plan & Set Up - A custom email marketing design plan for your business/organization; email marketing software and mailing list guidance, implementation and set up of the client's chosen email marketing software, one email template header design, and template set up for a one-time fee.*
  • Design Service - Daily, weekly, biweekly, or monthly email marketing design service utilizing the client's established email marketing software of choice at an affordable rate.*   ​​
  • ​Free Stock Art - We will supplement your photos for anything we design with free stock art from our selected third-party service. 
  • Integration - Ask about our email marketing, website, and social media integration service.* ​
Constant Contact Template Sample
*Fees are quoted by the job, but the typical template set up with banner design is a one-time initial charge starting at $175 (utilizing the client's chosen email marketing platform), with design fees starting at $35 per section. Client is responsible for their own ongoing monthly email marketing platform fees (Constant Contact, Robly  etc.). Integration is an optional upgrade charged at an hourly rate. Editorial content will be provided by the client unless copywriting services are requested. Note that we will do our best to proofread and edit your content, and we will make copywriting suggestions when requested, but the client is solely responsible for a final proofreading check (with signature release) before each email marketing launch. ​
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​ What is Email Marketing?  
Email marketing is the process of sending visually captivating, personalized, targeted emails and newsletters (utilizing a software program) to current and potential new customers. When done correctly, it's one of the most effective ways to establish a relationship and loyal following with your clients, nurture leads, raise brand awareness, and increase sales. If someone is not ready to buy your product or service at this exact moment, utilizing email marketing campaigns will keep you, not your competitor, top-of-mind for when they are. 
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Some of the Many Benefits of Email Marketing
  • A cost-effective way to reach a large audience and it has a high return on investment.
  • Email marketing platforms provide measurable results thanks to detailed analytic tools.
  • ​It gives you the option to send targeted messages to readers with particular interests.
  • Increases brand awareness, familiarity, and trust.
  • Provides the opportunity to strengthen customer relationships and engagement utilizing special offers, surveys, and feedback requests.
  • Links direct people to your website, blog posts, product pages and social media platforms. 
  • Helps grow and properly maintain your email list (software automatically avoids duplicates and provides protection against accidentally sending emails to unsubscribes), ​

Types of Email Marketing & Frequency
On average, sending 3 to 4 emails per month is ideal, but even one or two emails per month will make a difference. Each email should lead to a specific call-to-action such as getting users to sign up, view a post on your website, book a call, continue reading an article, or add a product to their cart. To keep your audience interested, various types of emails can be sent:
  • Welcome emails are sent to new sign ups and have higher open and click-through rates than standard marketing emails. This is the time to build your initial relationship minus the sales pitch.
  • Educational emails promote general brand awareness and can include informative articles, interesting product information, and/or useful tips.
  • Promotional emails include general news or updates, coupons, new product or service launches, free trials, and more.
  • Newsletters - Newsletters contain a mixture of the above mentioned information and are a great way to market to prospects and nurture your existing customers with company news and events, product and service announcements, and information that you have already published (leading them back to your website blog and social media platforms).
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The Value of Email Marketing Platforms
  • Personalization matters. With email marketing software such as Constant Contact, Robly, MailerLite and so forth,  you can streamline the email creation process and personalize your messages to your entire email list automatically. 
  • It's easy to remain CAN-SPAM compliant, automatically avoiding duplicates and providing protection against accidentally sending emails to unsubscribes.
  • Most email platforms allow you to strategically segment your audience to provide the material they would like to receive. ​
Constant Contact & Robly Templates